The Association of California Symphony Orchestras (ACSO) announced that the San Bernardino Symphony Orchestra is the recipient of the 2019 Kris Sinclair Leadership Award for its successful implementation of a new strategic direction, which has led to impressive growth in concert attendance and community engagement over the past three years.
This award is named in honor of Kris Sinclair, ACSO’s long-time former executive director, and is given to an ACSO Organizational Member that demonstrates recent and measurable leadership initiatives by its staff and/or board in one or more of the following areas: finance, governance, staff development, audience development, education, or community engagement.
“The San Bernardino Symphony Orchestra is a great example of how orchestras that have been in operation for decades can still continue to evolve and grow and provide relevant and meaningful art experiences for their diverse audiences,” said Sarah Weber, executive director of the Association of California Symphony Orchestras. “In the last few years, the leadership of the orchestra has programmed innovative concerts, provided music education for thousands of at-risk youth, and increased community awareness and ticket sales through expanded media coverage. They did hard work to make a plan for improvement, and that plan is yielding amazing results."
With the Sinclair Award, comes a $5,000 prize, which the San Bernardino Symphony Orchestra will use to install new software for ticketing and to train staff to effectively utilize the system.